Car Detailing by a Car Guy
Our client came to us in need of a new visual identity. He was starting a new high-end car detailing service and wanted a visual identity that stood out. The name was referencing a famous turn on a race track in California (the Sonoma Raceway). The name, therefore, let his target know that this organization understood car culture.
Our visual design expressed the actual function of his business. We incorporated water droplets on a plastic business card (after all, someone who deals with water all day shouldn’t carry paper cards). We also applied a coating that made the water droplets reflects and appear wet.
We also designed the wrap for his new mobile detailing van and helped create promotional t-shirts and pull-overs.