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The Falls Chamber of Commerce Presentation Notes 

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March 30, 2018 – Branding

Thank you to all that attended Friday’s presentation. I really appreciate your attention and participation. Here are some links and follow up information from the presentation. Of course, if you have any questions, please feel free to email me at [email protected], call me on my cell at 603-303-1680 or call our offices at 603-742-0488.

TRUE Marketing Presentation

For anyone that wanted to review the presentation, we’ve uploaded it to Slide Share. This is a private link only meant for the people who attended the presentation, so we would appreciate it if you didn’t share the link publicly.

Click here to take a look.

Canva

Canva is a FREE design tool that helps you create custom graphics for a variety of social media platforms as well as print marketing collateral. For example, you can create Facebook banner images, Instagram posts, LinkedIn covers. But you can also create Brochure covers, flyers, postcards, and more.

https://www.canva.com

Essentials to Bolster Your Instagram

A blog post we wrote that gives you some basic insight into Instagram. Click here to read the blog post.

Use of Hashtags in Social Media

There were several questions about using hashtags in social media. Hashtags helps classify your posts in social media. They are also a way people search for content, or add people/companies to follow. Some social media platforms rely on hashtags more than others. Instagram definitely relies on them heavily.

Sprout Social, which is a social media management platform, does a great job explaining the importance of hashtags and how to use them on almost every social media platform. Check out this blog article: How to Use Hashtags on Every Social Media Network

New Facebook Advertising Research for Marketers

Social Media Examiner came out with a really good article about using Facebook advertising the day before the presentation. It contains a lot of good information about the topic. Also, we recommend the Social MEdia Examiner site as a great resource for social media topics.

Click here to read the article.

7 Essentials for Strong Company Branding

Another really good article that goes into a lot of what we talked about on Friday concerning the importance of branding and how to develop a strong brand.

Click here to read the article.

May 18, 2018 – Social Media / Facebook

Thank you to all that attended Friday’s presentation. I really appreciate your attention and participation. Here are some links and follow up information from the presentation. Of course, if you have any questions, please feel free to email me at [email protected], call me on my cell at 603-303-1680 or call our offices at 603-742-0488.

TRUE Marketing Presentation

For anyone that wanted to review the presentation on Social MEdia/Facebook, we’ve uploaded it to Slide Share. This is a private link only meant for the people who attended the presentation, so we would appreciate it if you didn’t share the link publicly.

Click here to take a look.

Facebook Lead Ads

Facebook Lead Ads are easy to produce once you understad the steps you have to take. The Social Media Examiner website put together a really nice step-by-step tutorial.

How to Use Facebook Lead Ads

11 Awesome Facebook Campaigns to Inspire You

Sometimes the best way to learn is to see how others are doing it well and follow their lead. This blog article highlights 11 examples of brands that created effective Facebook campaign. Many are very large brands, but these methods can be used by any size company.

Click here to take a look.

How to Get More Likes for Your Facebook Page

As we said in the presentation, there are several ways you can get more Facebook likes. The two biggest things to remember:

  1. Ask for likes – EVERYWHERE!
    Email signatures, inserts into shopping bags, POS systems, send an email to current customers, add a QR code to all marketing materials, etc.
  2. DO NOT work with a company that guarantees a dramatic increase in likes. To get a good following takes time, but you’ll be rewarded by engaged users who are interested in your brand.

Here are a few blog articles to expand on the idea of how small businesses can get more likes on their Facebook page:

How to Get More Likes on Facebook by Hubspot

How to Get More Facebook Likes in 2018 by AdEspresso

50 Free Ways To Increase Your Facebook Page Likes by Forbes (this article is a few years old but many of the tactics are still relevant).

How to Boost Posts in Facebook

Sometimes it is best to go with the source when looking how to use Facebook for your small business. This is one of those cases. Facebook has written a great primer on how to boost your posts.

Check out the article here.

8 Mistakes To Avoid When Promoting Your Small Business Facebook Page

As important as things you need to fdo to be successful in Facebook marketing, there are certain things you should avoid when using Facebook to market your business. Once again, AdEspresso has a great articles on some of the most common pitfalls.

Check out the article here.

If there is any information I said I was going to post and forgot to, please let me know.

Thank you again and please consider TRUE Marketing for any of your marketing needs.

Kevin Duffy

TRUE Marketing Communications

www.truemarcom.com

[email protected]

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