Critical Care DVM

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A Smart Vet Needs a Smart Logo

Our client came to us with a problem with his blog. He had spent the last two years creating an award-winning blog and speaking around the world on veterinary topics in his specialties: emergency/critical care and small animal internal medicine.

His blog presents accurate information from a specialist but with a tone and manner that makes it easy to understand for the every day pet owner. His challenge to us was to create a unique logo for him that expressed the brand he had built over the last two years.

The logo we created presented a familiar dog design that was both approachable (especially the slight smile) and yet with the glasses, shirt and tie, you understand you are about to receive serious, trust-worthy information.

There was also special symbolism for our client in that the type of dog we used in the illustration was also the type of dog our client grew up with.

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